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35th Annual Health Benefits Conference & Expo (HBCE)

Tuesday, January 20 - Thursday, January 22, 2026

Sawgrass Marriott,

Ponte Vedra Beach, FL

Foster meaningful relationships with health and wellness benefit professionals.

For over 34 years, the Health Benefits Conference + Expo (HBCE) has been the premier source of health benefit and wellness education for employers. The educational sessions focus on real world experiences, offering case study evaluations of today's hottest topics that range from regulation and wellness program trends to cost containment strategies. Exhibit or sponsor to engage with health and wellness benefit professionals in search of new vendors.

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70%Private/Corporate

22%Government/Public

8%Service Provider

View current sponsors View current exhibitors

People eating lunch that is sponsored by a company

Sponsorships

Why Sponsor?

Increase brand visibility. Your logo is viewed front and center in general sessions and strategically placed in high-traffic areas of the venue!
Gain targeted exposure in front of the exact people who care about your product/service.
Networking access with decision-makers.
A chance to lead through spotlight activities, speaking opportunities, or hosting sessions that make you the “expert in the room.”
Gain a competitive edge. If you’re not there, your competitor probably is.
Industry Support. You’re investing and supporting attendees' everyday challenges by highlighting that your organization can offer solutions. Use conference hashtags to showcase your support for the employee benefits industry.

Platinum

Keynote Session and Tote Bags (Exclusive): Make a great first impression when your company representative provides the welcome remarks and introduction of the Foundation-selected keynote speaker. Make a lasting impression with your logo imprinted on the conference tote bag given to each attendee with a letter inserted from your organization.

The Platinum Sponsorship includes one (1) complimentary exhibit hall booth and two (2) full-conference registrations (a $6,240 value). Sponsor may purchase one (1) additional conference registration at a discounted price.

Gold

Sponsored Sessions: Present a breakout session that highlights an innovative and effective product or service. Submissions are through the Call for Proposals process, open through June 30. (Closed for the 2026 program)

Gold Sponsorships include one exhibit hall booth and two full conference registrations. Sponsor may purchase one additional conference registration at a discounted price.

Silver

Attendee Lunch: A large-scale luncheon will be provided for all attendees on Wednesday. Sponsorship includes your company name and logo prominently displayed on table decals and tent cards and banners during lunch.

Continental Breakfasts: Sponsor either the Wednesday or Thursday well-attended breakfast. Sponsorship includes your company name on table tent cards and banners during breakfast.

Lanyards for Name Badges (Exclusive): Your company name and logo won't be missed when printed on the lanyard for each attendee name badge.

Conference App (Exclusive): Your logo and/or ad will be viewed over and over again when attendees reference the conference app before, during and after the conference. Attendees can save their schedules, view the exhibitor and sponsor listings, access speaker handouts and more.

Networking Receptions: Two opportunities are available to receive prime visibility at the lively networking receptions held in the exhibit hall. Sponsor either the Tuesday or Wednesday welcome reception. Sponsorship includes your company name prominently displayed on table tent cards and banners during the reception.

Spotlight Sponsorship (Exclusive): Put your company in the spotlight when you design your own wellness-related activity presented to the full HBCE audience. These may occur before/after a general session, during lunch or other full audience gatherings. Activity must be approved by HBCE.

WiFi (Exclusive): Get connected to our attendees when you sponsor high-speed access to WiFi. Your logo will be featured on the splash page that opens when our attendees sign on.

All Silver Sponsorships include one complimentary full-conference registration.

Bronze

Design Your Own (DYO) Wellness Sponsorship: Design your own wellness-related sponsorship. Ideas include leading a fitness activity or a healthy snack break. The possibilities are up to you! Your product or activity must be approved by HBCE.

Refreshment Break: Choose from three healthy and enticing refreshment breaks. Sponsorship includes your company name on table tent cards and banners.

Conference Notepads (Exclusive): Your company name, logo and website will be printed on conference notepads included in tote bags for all attendees.

Conference Pens/Highlighters (Exclusive): Your company name, logo and website will be printed on conference pens/highlighters included in tote bags for all attendees.

Conference Tote Bag Insert: Your company may insert one flier or giveaway into each attendee’s conference tote bag. All tote bag inserts must be approved by HBCE. Size limitations may apply.

On-site Emails (Exclusive, Two Available): Your digital ad will get prime visibility when included in the popular conference emails sent daily to each attendee. Your digital ad can link to the URL of your choice, such as your company website, brochure, survey, etc. Emails include information on the day's events such as keynote presentations, activities, lunches and more.

All Bronze Sponsorships include one full-conference registration at the discounted rate.

Thank You to Our Current Sponsors!

Exhibits

Why exhibit?

Grow your business and secure quality leads with health and benefit professionals.
Position your organization in front of industry leaders looking for products an services.
Connect with existing clients and strengthen your relationships, face to face.