Benefits Communication for Plan Sponsors
You wear many hats working in employee benefits, and benefits communication could be one of your most challenging roles. A big part of the benefits communication challenge is that employees are not benefits experts, nor should they be! Use the tools below to evaluate and elevate your benefits communication plan, helping your plan participants make the most informed decisions at critical times during their employee life cycle.
Communicating Employee Benefits
A common challenge in employee benefits is effectively communicating the benefits in place for participants. With more channels than ever for relaying information, clear communication requires knowledge and skills in strategies and measurements. This course will explore best practices and new strategies in communicating benefits to plan participants and measuring the plan for success. Take a deep dive into communication budgets, new technology, measuring results and more!
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Trends in Benefit Open Enrollment and Communication: 2020 Survey Report
The Trends in Benefit Open Enrollment and Communication: 2020 US Survey Report discusses standard practices for year-round benefit communication, communication related specifically to open enrollment, and how organizations are adjusting their communication efforts due to the COVID-19 pandemic.
View Report- Making Benefits Communications Personal: Reaching Employees When It Matters Most (Benefits Quarterly, Third Quarter 2025)
- Targeted Benefit Strategies: Closing the Value Perception Gap and Meeting Employees’ Unique Needs (Benefits Quarterly, Third Quarter 2025)
- DC Plan Member Education: From Apathy to Opportunity (Plans & Trust, March/April 2025)
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